How to Optimize Your Shopify URL Structure for Improved Rankings

How to Optimize Your Shopify URL Structure for Improved Rankings

Are you looking for ways to improve your Shopify store’s search engine rankings? If so, it’s essential to focus on optimizing your URL structure. URLs play a crucial role in telling search engines what your website is all about. By making sure your URLs are optimized, you can improve your site’s visibility in search results and ultimately drive more traffic to your store.

In this post, we’ll dive into some tips on how to optimize your Shopify URL structure for improved rankings.


1. Keep URLs short and to the point

One of the most important aspects of a good URL structure is keeping it short and to the point. Long and complicated URLs can be difficult for search engines and users to understand. Therefore, it’s essential to make your URLs concise and specific to the content on the page.

For example, if you sell handmade pottery, a good URL might be: “” This URL is simple and straightforward, making it easy for search engines to comprehend the content of your page.


2. Use hyphens instead of underscores

When constructing URLs, it’s important to use hyphens (-) instead of underscores (_). Search engines algorithms treat hyphens as word separators while underscores are viewed as a part of a word. Using hyphens helps search engines read your URLs more accurately and improves your rankings.


3. Include relevant keywords in the URL

Including relevant keywords in your URLs can help search engines categorize your pages properly for their search results. Try to incorporate a primary keyword into the URL if it makes sense for your page. For instance, if you’re selling sustainable clothing, your URL could be “”

The primary keyword in your URL helps search engines understand what your page is about, which can lead to higher rankings for relevant searches.


4. Avoid using dynamic URLs

Dynamic URLs can harm your site’s ranking since search engines find them difficult to crawl and index. Instead, use static URLs, which are easier for search engines to read and categorize.


5. Use canonical URLs to avoid duplicate content

Having duplicate content can harm your site’s rankings. A canonical tag tells search engines that URLs with similar or identical content should be considered as one. This will help maintain your site’s authority and avoid any negative impact on your SEO efforts.


6. Customize your Shopify URL structure

Customizing your Shopify URL structure can improve your SEO. Shopify’s default URL structure may not be optimal because it doesn’t include the primary keyword. Therefore, customize the URL structure by removing the unnecessary information and creating a more optimized URL.

Shopify’s built-in URL editor allows you to adjust your URLs without needing any technical skills or knowledge.



Optimizing your Shopify URL structure is a crucial aspect of your overall SEO strategy. By making sure your URLs are clean, short, and specific to the content on the page, you can help search engines understand your site’s content better, improve your rankings, and ultimately, drive more traffic to your store.

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